Portfolio | My Portfolio

Hi! I am Banafsheh Mohajeri

I’m a UX and product designer & researcher with a background in computer science and human–computer interaction. I have over five years of experience designing websites and digital products, helping people navigate complex information and find what they need. My work has ranged from exploring trust in smart applications to designing AI product experiences and redesigning enterprise websites.

Across all my projects, I’m interested in understanding how people use technology and what can make their experience clearer, easier, and more enjoyable.

My Work

Website Redesign - Information Architecture - Modular Design

Talan Website Migration & Redesign

Redesigning Talan’s website with clearer navigation, simpler user journeys, and reusable page modules to support its new brand and future growth.

Interactive Storytelling · Interaction UX Design · Motion Design

Talan Active Guidance Microsite

Turning Talan’s campaign video into an interactive mountain journey, using animation and storytelling to explain its approach to guiding clients through digital transformation.

Mobile App Design - Location - Based Discovery - Usability Testing

Spot Scout

Designing a mobile app concept to help people find places to work or study, compare amenities, and discover local clubs and group activities.

UI Redesign - Navigation Design - User Research

Goodreads Landing Page Redesign

Rethinking the Goodreads homepage to simplify navigation, reduce clutter, and make book clubs, reading challenges, and community features easier to find.

UX Optimization - User Research - SEO Improvements

Talan Website Improvements & Iterations

Improving Talan’s live website through user behavior analysis, new page modules, and clearer paths to solutions and resources, increasing engagement and conversions.

AI Platform UX Design · User Research · Usability Testing

VosynVerse Platform Design

Designing a content platform with guided onboarding, interactive global discovery, and personalized features, informed by user research and usability testing.

UX Research - Speculative Design - Mobile App Design

Trustworthy Smart Health Applications

Exploring how health apps can earn users’ trust through clearer explanations, personalization, and user control, using speculative prototypes and user interviews.

Mobile App Design · User Research · Social Discovery

Savvy Spot

Designing an app concept that helps people discover local cafés and restaurants through friends’ recommendations, share rewards, and resolve feedback directly with business owners.

How I work

Start With the User’s Story

I see design as a form of storytelling, with users as the protagonists. Research, behavioral data, and stakeholder input help me understand their goals and shape a journey around what they need to accomplish.

Shape, Test, and Refine

I turn insights into clear flows and interfaces, using prototypes and testing to question assumptions. Feedback and real usage guide improvements to both the details and the overall experience.

Bring It to Life Together

I collaborate with stakeholders, content teams, and developers throughout the process. Understanding technical constraints helps me make practical decisions, support implementation, and continue improving after launch.